Privacy Policy

This privacy policy explains how Malmö Arena collects and uses personal data.


Cookies are used on By using the service, you accept the use of cookies.

This Cookies Policy explains what cookies are, how they are used, how third party partners may use cookies, your options with regard to cookies, and additional information about cookies.

-What are cookies?
Cookies are small text files sent to your browser by the websites your visit. A cookie file is stored in your browser and allows the service or a third party to recognise you and make your next visit easier and the service more useful to you.

-How Malmö Arena uses cookies
When you use and open the service, we may place a number of cookie files in your browser. Cookies are used for the following purposes: to enable certain features of the service, to provide analyses, to store your settings, to enable advertising including behavioural advertising.

The service uses both session and persistent cookies, as well as important cookies – necessary cookies to verify users and prevent fraudulent use of user accounts.

-Third party cookies
In addition to Malmö Arena's cookies, various third party cookies may also be used to report user statistics of the service and to deliver ads to and through the service.  


Ticketmaster is Malmö Arena's authorised ticket reseller and all ticket purchases for concerts and events at Malmö Arena are made via Ticketmaster Sweden. See Ticketmaster's privacy policy here.

Purpose of personal data processing

When making a purchase for tickets to concerts and events at Malmö Arena, data directly linked to the buyer are collected and the buyer consents to Ticketmaster collecting personal data and to Malmö Arena accessing those data. The purposes of Malmö Arena collecting these data are:

-To be able to provide our guests with information about the event to which they have purchased tickets. This information is directly linked to the event and may, for example, involve important information before a visit, such as times and security, changes, or cancelled events.

-For marketing purposes. With additional consent from the ticket buyer, we send out e-mails with information about new events coming to Malmö Arena, exclusive pre-sales, and offers. This subscription can be easily cancelled.

-Mapping visitors. In order to give Malmö Arena's visitors the best service, the data may be used to map where visitors come from.

Subscribing to newsletters from Malmö Arena's website 

Individuals can sign up for our newsletter to receive promotional information about upcoming events, as well as other promotional information about Malmö Arena and Malmö Arena Hotel. This is done via Ticketmaster or at

Purpose of personal data processing

When it comes to Malmö Arena's newsletter, e-mail addresses are collected and saved to be used for promotional purposes.

Revoking consent

You always have the right to revoke your consent to the storage of personal data. If you wish to disable your account or opt out of promotional mailings from Ticketmaster, please see Ticketmaster's privacy policy here.

Uusubscribing to newsletters from Malmö Arena

If you have subscribed to Malmö Arena’s newsletter, either by purchasing a ticket to an event through Ticketmaster and accepted promotional mailings, or by signing up to receive the newsletter at, you can easily unsubscribe by clicking the unsubscribe button at the bottom of the e-mail. Alternatively, you can contact us to unsubscribe.

You can also choose not to receive promotional information directly when purchasing your tickets by not clicking the box for promotional information. If you choose not to receive promotional information, Malmö Arena still reserves the right to send out/contact you for informational purposes regarding your upcoming visit.

Malmö Arena does not disclose personal data to third parties and all our mailings pertain to our activities and information about events, as well as upcoming events.


Data Protection Officers
Magnus Berggren & Maria Schönbeck
Parkfast Arena AB, Org. nr. 556688-3657
Box 31055
200 49 Malmö